Why Starting a Business Can Be Dangerous (If You Don’t Do This One Thing)

Starting a business isn’t just exciting—it’s risky. But not for the reasons you think.

Let’s be honest: Most people don’t start a business because they have a rock-solid strategy.
They start because they’re tired of their boss. Or they’re passionate about a product. Or they simply need to make money fast.

The danger?
They build the business around the urgency, not the vision.
They build it around the hustle, not the life they actually want.

And before they know it, they’re trapped in a job they accidentally built for themselves.

The Real Risk Isn’t Failure. It’s Survival.

The vast majority of business owners never actually fail.
They just flatline.
They survive year after year doing everything in the business—wearing all the hats, managing every fire, constantly worried about cash, never taking a real break.

And they think that’s normal.

It’s not.
It’s just that no one showed them how to build a business that supports them, instead of consuming them.

Here’s the One Thing That Changes Everything

You need to ask yourself:
What do I actually want this business to do for my life?

Not just financially.
But emotionally. Logistically. Energetically.

Because until you define that, you’ll keep chasing random goals, saying yes to the wrong clients, and wondering why it doesn’t feel “right.”

This Is Why I Created the Intentional Planbook: Life Edition

Because the most important business you’ll ever run… is the one called your life.
And every decision you make in your business needs to serve that.

If you’re building a business but feeling burned out, boxed in, or bored—it’s not too late to reset.

✨ Grab the [Intentional Planbook: Life Edition] and get clear on the life you actually want—so your business can finally start supporting it.